Intelligent Photo Service (IPS)Master Project Part 5
Data Analysis and Visualization
Data analysis and data visualization both terms come side by side in the data community. Data analysis is an exploratory process which always initializes questions. Data visualization is the visual or graphical representation of data. It involves visualizing a data using single chart or complex dashboards.
In this project I have used Salesforce Einstein analytics for data analysis and visualization. Einstein is the smart CRM assistant for salesforce professionals. Using Einstein salesforce professionals able to change and apply AI technology to interact with customers.
Artificial intelligence
Artificial intelligence gives various functionalities like personal recommendations, intelligent search, and results, and performs task automation. It tremendously affects companies to sell, service and customers. For example, in salesforce AI can automatically log customer data, sales activities, can suggest email responses and next best actions.
Einstein Platform
Salesforce Einstein platform provides tools to salesforce professionals to create and build a custom assistant for their business. Einstein platform includes powerful tools like voice input, voice output, natural language processing, intelligent prediction which helps to better interact with clients.
Most important part is that Einstein allows every salesforce user to discover, predict, recommend, and automate functionalities based on their needs.
Data and Salesforce Einstein
External Data and datasets can be imported into salesforce analytics using .csv files and analytics will automatically create metadata, or you can upload data using user interface or external data API to create datasets.
In this project I have extracted data from a salesforce developer organization using data loader and then imported into salesforce Einstein analytics platform through .csv files.
Photographer object and client object mock datasets are also tested against real data.
Some of the predictions built by using salesforce Einstein analytics:
Clients per States donut chart gives visual representation of total clients count per state. As per the column chart California and Texas states having highest client’s number- 123. It also illustrates the total client’s number in selected states. As in California states client’s number is increasing while in Kentucky states client number is minimal. Intelligent photo Service administrators can put a lot of effort into growing their business in Kansas, Kentucky after observing figure Data Visualization and Analysis. Furthermore, it also provides glance view of the total number of photographers per state. As per the column chart currently Maximum photographers are serving in California. As client numbers are also increasing in California intelligent Photo service needs more photographers in California to fulfill needs. Also, IPS salesforce professionals also observe the ratio of clients and photographers in Texas state. Client total number is increasing but photographers’ total number is less than client total number.
By taking look at following, Intelligent photo service administrators can easily predict that their photo service business expanding rapidly in California and Texas.
